To maximise the sale price of a property there are 3 vital components to tick off – it must
be priced to meet the market, the marketing must be full and comprehensive and the
property should have no major faults or issues with presentation.
Experienced agents will do their research by comparing recent sales and analysing demand in the area. The price set should create the greatest demand and once presentation is
finalised the property should be marketed to capture every possible segment of the market.
The bulk of the marketing will comprise digital – a competitive presence on the major portals,
social media engagement and e-marketing campaigns but print still has a vital role to play.
Print will put a property in front of buyers who have not searched that suburb online. It will market to those who aren’t actively looking but see a home they decide to buy anyway and
importantly, it will capture a demographic who do not spend the bulk of their day on a
phone or a computer (this demographic is often cashed up and ready to buy).
In a cooling market, it is important to cover all aspects of marketing to put your home
before the greatest number of buyers.
Nick Lord (Director)
