Marketing - The Must Haves


 
In this digital age, deciding on how to market a home for sale is an absolute minefield. The options available are extensive and costs can quickly add up. That’s why it is important to tailor the marketing campaign to the unique features of the property rather than applying a ‘one size fits all’ approach.

The internet has become the most powerful tool to market real estate in the 21st century. A campaign at its very minimum must include listings on the major portals or the property won’t be seen by the majority of buyers. Professional photograpy, a floor plan and a site plan are also advisable for information and to maximise the property’s appeal.

Print media catches the buyers who still prefer to buy their weekly paper rather than doing a daily internet search. There is no filtering by suburb, price or feature so this ensures the property is seen by those who may have missed it online via filtering. This is especially important for an auction campaign
Eye catching signage and brochures will complement the campaign. Optional items such as drone photography, property video, social media campaign, dedicated website and direct e-marketing all have their place and can be tailored to suit the property. If you are thinking of selling, marketing, along with
correct pricing, are the two most important components to a successful (and timely) sale.

Until next week,
Nick Lord