Selling in a Changing Market
The market ebbs and flows in cycles and this market is one we are very familiar with. A successful sale is still achievable but factors such as pricing, presentation and duration of marketing campaign all play a far more significant role. The property must be priced correctly to maximise the number of potential buyers it attracts, it must be presented in the best way possible so as to set it apart from its competition and the marketing must be geared to a longer, but not necessarily more expensive campaign. Print advertising might be run fortnightly rather than weekly to lengthen the campaign, social media and digital marketing might be utilised more often than it has needed to be and our sales team will actively continue to seek out buyers from our extensive database.
Our aim is to exceed expectations, both in terms of price and service, whatever the market conditions.
Until next week,